Los Cerritos Community Newspaper Group

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Sunday, March 27, 2011

Your City Coupons donates to local charities

In its first month of operation, Cerritos based Your City Coupons.net (a subsidiary of Los Cerritos Community News) generated more than $400 for local charities. A total of sixty-six coupons sold in the first month, ranging from Avenue 3 Pizza to Ajito Grill and Yakitori to a Whale Watching excursion in Newport Beach.
Grabbing hold of this new emerging market, YCC sends an email to its’ online audience offering deep discounts on a local product or service.
YCC offers deals such as $30 worth of food for $15, a $50 spa treatment for $25, etc. Consumers go online, designate their favorite charity and purchase the coupon. When the coupon closes-typically in two to three days-YCC will total up the sales and give 10% back to all charities who were chosen during the purchase. Charities who wish to participate can call 562.407.3873
Community-based website
Unlike the larger national coupon websites, YCC is a local community-based website serving Cerritos, Artesia, Norwalk, La Palma, E. Lakewood, Hawaiian Gardens and surrounding communities “It is a great way for companies to connect to the local community”, says owner Jorge Chan of El Rocoto restaurant in Cerritos, “YCC does all the work for you, and you in turn get to donate 10% to a local charity. LCCN will even come out and publicize your donation giving your company and the charity even more exposure”.
In addition to the coupon on the website, YCC will also include Los Cerritos Community News to the marketing mix, adding an additional 105,000 local community news readers (and new subscribers), generating even more exposure. “This is something those large national websites cannot do, offer an ad in a local community newspaper group. We have a very loyal readership ready to purchase local deals, and in today’s tough competitive economic climate, you need every advantage to achieve success, the YCC model does that”, said Nick Nicolaides, Sales Manger for YCC.

Fundraising tool for local charities, non-profits and schools
“We have contacted over 100 charities and told them of our new website”, said Hews, “I can tell you, with the current economic climate, they were very excited and eager to participate”. A coupon that charges $15 will generate $1.50 for a charity. Multiply that out to one hundred, or even one thousand and the donations can add up very quickly.
“Every dollar helps in this environment, said Monique Rodriguez, public relations manager for Presbyterian Intercommunity Hospital in Whittier, “YCC gives you the ability to raise funds for your favorite charity and have a good time while doing it”.
YCC will help local schools too. “Our goal is to get every school in the area to sign up, right down to the individual classroom”, said Hews, “having kids go through elementary and middle school, I know how tough it was for teachers, most spending their own money on supplies. YCC will give users the ability to designate Mrs. Smith’s fourth grade class at Fedde for donations from coupons”.
“We are very excited, said Nicolaides, “there's never been anything--radio, TV, newspaper, whatever--that could generate small business sales so quickly, and to add the donation factor creates a website that will-as our sales-mark states-Give back to charity one coupon at a time”.
Charities, non-profits, and schools interested in participating can contact Your City Coupons.net at 562-407-3873 or online at yourcitycoupons.net

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